Tuesday, January 21, 2014

10 Facts about Fundraising

Here are 10 facts about fundraising you may not know!  

  • In 2010 an estimated $291 billion was raised. – Charity Navigator
  • This is an increase of 3.8% from 2009 when giving was $280.3 billion. – Charity Navigator
  • 73% came from individuals. – Charity Navigator
  • While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – AFP
  • Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud
  • The average 1x donation is $60.00. – eNonprofit Benchmark study.
  • Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. – Blackbaud
  • First year retention for multichannel donors was 51%. – Blackbaud
  • On average fundraising responses rates range from .08% to .13% – eNonprofit Benchmark Study
  • According to non profit marketing zone 80% of the people in the United States give to non profits

No comments:

Post a Comment